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And this is the only reason why Google rankings have become the most significant for online business. Businesses invest millions of dollars each year to get number 1 position on Google because of the fact that high ranking in Google means huge potential to attract more and more visitors.
Google is search engine giant that any person would think of to use when he starts his search on Internet. Top ranking in Google is the sign to get reliable and quality products or services. Next question that arise in mind is how much #ranking is good and worth to your business. How you can attain ranking in Google that will help you grow business?
How much Google ranking is worth to your business?
The apparent fact is you will get great success while you are top in ranking on Google. You will wonder knowing that each day an average paid search results are worth $37.7 million. In 2008 Google made a survey and report that Google went on to make $3.40 billion revenues, major in a #1 ranking.
With this much of revenue earned by Google, just think about how much advertisers would have been benefited from Google search results. The above described figure shows how much Google ranking is important for your business to be listed on the top or at least on the first page of result. The users using Google to find some information would stick to first 1-2 pages to complete their search which gives full possibilities to increase traffic to your website.
To get No 1 Google search ranking means great and high return on investment. But surfers trust and click most of the genuine search results. The top ranking websites on Google receive more targeted and high quality traffic. Once the traffic directed towards your website, this traffic alter into customers which ultimately give very good response to your products and services you render.
Thus optimizing the websites to get top rankings in Google natural search results always permit the online companies to achieve better result-on-investment.
Most of the online business owners think that by paying good amount they will definitely get higher ranking. But it is not the one and only one way to get top rankings. You might be surprised knowing that unpaid or natural search results are even more effective to get top rank. According to a research conclude that 72.3% of Google search engine users come to know that genuine search results are more effective and relevant. Lot of other studies concluded that majority of surfers rely on trust organic results than small percentage that go in favor of paid results.
If you want to invest money that pays off quickly with high to your money then optimizing your website to get top ranking on Google is the best decision. With the amount of targeted traffic that you wish to bring to your business by getting No 1 rank on Google first result page is the best thing to do.
How you can attain ranking in Google that will help top grow business?
Lot of people asks me how to get more business leads from their websites. According to my view point, I would have advice to put just four steps to rank first in Google.
First step: Add searchable Text
Google does not read images, pictures or graphics. So Google does not care about how beautiful is your website or how much you have paid to design your website. Google’s site crawlers can read only text on your site. Hence, you need to put lot of contents that Google can read. This would be your first step getting top ranking in Google. You need to publish informative niche articles and blogs.
If you are tight in your budget then you can use free blogging platform like WordPress. You would have to bare expense of registering a domain name which is very inexpensive.
Second step: Target “Long-Tail” keywords
When you write contents for your website, keep in mind the way people make use of Google search. For example, when I want to buy guitar but do not know exactly which types of guitar I want to buy. So I would search for “Buy Guitars Online”. I would find information about various types of guitars. I would read information and further search for some specific type of guitar say “Acoustic Taylor Guitars”. Thus step wise I will get closer to my search. Here, the point that you should consider is to include more specific keywords to target longer. Depending on your product, use some specific keyword that helps Google to place your website in higher rankings.
Third step: Creating one way back links to your site
Once you have finished developing unique and specific content for your site, next step is to now inform Google that your site is reputable one and good place for Google to redirect their searches to you. You can accomplish this by asking your niche website owners to link to your website. You can also comment on your blogs, forums and post link to your website. These are best ways to create back links as Google consider back links as vote for your site. You can find multiple ideas to generate back links.
Forth step: Call to Action
Once you complete your homework in the form of step 1,2 and 3 and started getting some traffic to your website, remember that traffic is not only goal. You would require putting your efforts in converting that traffic into a lead. And that is all about Call to Action. Start capturing visitor’s information like name, phone number and email address by offering some attractive offers or appealing discounts to them. Remember your Call to Action is the most prominent part for which you are putting all your efforts in form of doing homework with Step 1,2 and 3.
There are tough times in every business. I would highly recommend trying online marketing as all other search engines along with Google rankings will definitely worth your business. Undoubtedly, Google rank #1 will reach your business to new extremes.
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