How to Optimize Images in SEO | 5 Simple Image Optimization Tips

SEO (Search Engine Optimization) is the procedure through which your website will be ranked higher in search engines. It gives life to your website. An important status in the search engine indicates that your website is receiving targeted traffic and thus increasing your revenue with an increase in your sales. Hundreds of users are reading your message.

 This is the reason why SEO is so critical for website owners. SEO has 2 factors On page optimization and Off-page optimization. On Page SEO is directly related to webpage content but Off-page optimization is related to external links which is pointed to a webpage.

One of the most significant factors of On page optimization is image optimization. Generally, image attracts the viewers serving as a very strong visual element on the web page. You can make your images even more effective with its correct and appropriate use. 

Sometimes images can boost the traffic from Google images and other search engine images. Through below mentioned simple SEO techniques you not only use the images effectively for your SEO but can also increase your traffic.

5 Simple Image SEO Tips

File Name

The file name of images plays an important role in the search engine. With help of a file name search engine, get to know about the content of an image. Keep in mind that most of the search engines are text based. They cannot read images. File names are one of the ways for the search engine to know about the images. Insert image which applies to your text. 

Do not use default camera names for your images because they do not give complete information about images. Try to use explanatory file names separated by hyphens, underscore, etc.

File Size

The file size is another important factor in dealing with SEO images. You must know that heavy images will take a long time to get displayed on the browser. Heavy images will slowly load the web pages. 

After the latest Google Panda update, overall time taken to load web pages has become the main algorithm for search engine rankings. So make your pages lighter so that they can display quickly and the user does not get fade up. In general Gif, the format is the best and ideal option for web pages because they have the lowest file size mostly in bytes. But recently Google introduced a new Image format i.e. Webp which can reduce a PNG image size to 26%.

Alt Tag

Alt Tag stands for Alternate HTML tag. The text in Alt Tag exhibits if web page takes a long time to get upload. Alt tag helps search engines to read and know about the image content. It is advisable to keep Alt Tag short but explanatory. Alternate text should contain search engine friendly phrases and keywords.

Image Linking

Image linking is very again very essential as viewers like to view images, so place the links on the image. Instead of placing a link directly on image insert anchor text and place the link. This tip is important when you wish to get backlinks to your website for SEO off-page optimization

Images Hosting

Images Hosting is safe algorithms that you apply to choose images for Google Image Search. But image hosting is the most significant algorithm related to images. The images hosted on the same domain as the text are given more preference. Thus try to reside images to your main server rather displaying them on free service like Flickr.

Just go through some of the references for more info on SEO Images