Let us see how EMD can help out in giving top rankings to any website:
Get better rankings with Exact Match Domain
It is not that EMD has been new concept in SEO, it was known for years. But it started huge SEO boost when people knowingly or unknowingly started registering domains with their niche keywords.
Using Exact Match Domain in low competitive niche is enough to land you website on the first page for the niche keyword searched in the search engine. Probably, in such cases you may wonder to find out your website even close to top ranks.
Major search engines gives lot of weight on EMD or EMD keywords. Why? The algorithms on which search engines evaluates the websites to give ranking depends on the relevance of information with the searched keywords. One of the strongest point to determine the relevance of website is the keywords used in the domain itself.
Get higher “Click” CTR with Exact Match Domain
Now after knowing the fact that search engines gives lot of weight to EMD then if you think logically you can always say that your search engine click CTR will be actually higher with EMD than with non-EMD. Often people do not realize this. Hence, your website not only get top ranking with Exact Match Domain but you will notice that your click CTR is also increased.
For example, when you search for keyword “”Acne Treatment” in search engine and find list of 20 top websites on first page. All these websites do have relevance with “Acne treatment” keyword but there is great psychological “trust” that you will first click the websites with the domain name which is most nearest to the searched keyword.
Typically, the website with domain names most similar to searched keywords are on top ranks and even if it fail to get top rank even then you take fair share of the search traffic even if your website is ranked on 7-8 and not on 1.
Another point that support use of EMD is the fact that search engine displays entire URL in bold letters when it contains niche keywords. This also helps to get more CTR. You can also increase CTR if your URL is displayed on the Adwords sidebars. Hence, you can avail maximum benefits from Exact Match Domains to target more niche traffic irrespective of taking huge SEO benefits
When we talk about displaying your website on Adwords side bar, you will notice that you will get higher CTR on your ads if you have EMD. Higher CTR from PPC which means Adwords gives higher quality score ultimately leads you to save substantial amount of money with lower cost-per-click.
Get better backlinks with Exact Match Domain
People use exact domain names for their websites. If there are two websites that have relevance with “Acne treatment”, one with name “SkinTreatment” and other with name “AcneTreatment” then the later will not only get priority in top rankings when people search for “Acne treatment” but will also get more amount of natural links.
You have to think seriously using Exact Match Domain when it is high traffic term. With EMD, you will get help to get better ranking for money. Lot of “natural” links are highly targeted which help you to rank that term which has lot of potential to build traffic. The concept of getting natural links in attained by using targeted anchor text.
EMD will also help you to get faster link building for the reason that search engines pays off for “viral” links. As a result of this, you will get tons of links in very short span without being penalized.
When you wonder how people get lot of links is the fact that website articles on the site goes viral tends to have lot of back links that contain exact domain names. When you send lot of links with exact keyword will replicate viral link building process.
Top listing domain locks your competition out
EMD is the way out to lock your competition. These days, you may not find good exact domain name to register but if you happen to get good EMD then believe that you have valuable commodity to hard hit marketing your website on internet. Again the domain extensions that boost up traffic to your website are .com, .net or .org. You may not find such traffic with extensions like .biz, .tv, .co etc
Get killer traffic with Category Domain names
If you own website with .com category domain name like loans.com, insurance.com, cars.com, etc then you are likely to get steady stream of traffic.
Very few people have such domains which usually pay six to seven figures, in turn they could make around 300 bucks daily from the day they have started parking category killer domain names. Domainers sell such domains as “Premium” domains to justify why they charge six figures on purchase.
What we talk about trust is somewhat creating psychologically preferences. As said before, when your domain exactly match the searched keywords then people who are online will prefer to click EMD URL. Again, you carry innate signal of quality in short and brief domain names rather than longer and little awkward domain names.
Long domain names carries spamming stigma. Again website owner would like to send natural links instead of sending you link that are generated manually.
Thus, Exact Domain Names does not bring couple of benefits but it brings multiple benefits making you less worried about implementing much SEO. Try to get EMD for your website and acquire maximum potential to drive traffic with better rankings, Higher CTR, natural link building and back links.
If you can afford you can also go for Premium Exact Domain Names, it may be one time cost but you may reap benefits for long time.
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